Using embedded chat on the websites enables visitors to communicate quickly with the organization's customer support teams.
Given the competitiveness of today’s business landscape, offering a good UI/UX experience to tech-savvy customers and resolving their queries quickly helps businesses gain a competitive edge.
In this blog, we explore how organizations use embedded chat to deliver an immersive experience to customers.
Read on to learn where you can find a reliable, secure, on-premise embedded chat. Let’s get started!
01How do organizations use embedded chat?
The benefits of adding an embedded chat widget to your website are numerous. Therefore, many businesses are leveraging embedded chat services in several ways, for example:
1. Customer service via live chat on the website
The embedded chat widget opens right on the same page where the visitors click the chat button. They can chat quickly with the customer support team without opening a new window or tab.
This enhances the quality of their browsing experience and offers real-time chat support in resolving their queries and troubleshooting technical issues.
A HubSpot study shows that 90% of customers look for an immediate response when they have a question or a service request. So, having a live chat feature enhances lead conversion and customer or user retention rates.
2. In-app chat
While accessing the mobile app, customers use in-app messaging services to interact with the customer support or technical service team in case they need assistance.
Embedded chat can also be used to collect feedback about the app or the mobile product. In-app chat also helps personalize the communication with the customer by allowing them to choose the language, availability, and other preferences.
Therefore, using an in-app chat helps businesses offer an immediate resolution to customer queries and problems, thus reducing call volumes.
Here's more resources about in-app chat and its benefits for businesses:
➡️15 in-app messaging examples to engage users
➡️6 effective tactics to drive user engagement
➡️Benefits of chat over SMS texting for businesses
3. Real-time chat for collaborators
Businesses use embedded chat to promote instant communication between internal team members of an organization. The real-time chat feature help facilitate collaboration between employees working from different locations.
Also, the group chat feature that comes along can be used for general communication, brainstorming, and sharing status updates with other employees and key organization stakeholders.
➡️ Learn more about the world of chat apps for consumer and business use.
024 key benefits of using embedded chat
Businesses often sell embedded chat widgets as value-added services along with their existing customer proposition.
Following are some of the important benefits of an embedded chat widget.
1. Quick launch at a low cost
Building and testing a chat solution from scratch is a time-consuming affair. As embedded chat solutions come with pre-built templates and designs, businesses can embed the chat widget into their website or mobile app. They can customize the features of the live chat solution to meet their specific business and customer requirements.
White-labeled live chat can be integrated with a business's existing website or mobile app faster in just a few clicks. Such solutions help businesses build a reliable communication channel for their customers in a quick span of time.
This can also help businesses save costs, time, and resources, and internal developers can spend their time on core tasks that require their attention.
As per a Kayako study, 79% of businesses report that live chat has significantly impacted their revenue and customer retention rates.
Organizations that introduce embedded chat to their app or website can thus significantly impact their business success.
Since speed is always a concern in today’s rapidly evolving world, and you need to bring something new before your competitor does, investing in a pre-built real-time chat solution is the way out.
2. Run & tested
Embedded chat solutions are extensively run and tested for their functioning before being delivered to the customers. Developers test the chat solution on various devices for performance and compatibility to ensure it fully functions before deployment.
Apart from performance testing, they also test the integration abilities. This means that the white-label solutions have already undergone beta tests, revisions, and multiple rounds of troubleshooting.
3. Developed by professionals
Professionals with sound expertise and technical knowledge in software design and development develop embedded chat solutions.
This means businesses can stay up-to-date with technological trends and industry practices. They can benefit from industry professionals' expertise without investing in developing in-house expertise to design and build a new chat solution.
4. Brand alignment across channels
Embedded chat solutions can be customized to follow the branding guidelines and design elements. This helps achieve consistency and alignment in multiple channels, including websites, social media, and mobile apps. More than 68% of businesses have reported maintaining brand consistency resulted in a 10% revenue growth.
By customizing the features, functionalities, and design elements of the live chat widget, businesses can deliver a consistent customer experience, which in turn has the power to drive revenue and financial growth.
03Build your own secure, on-premise chat solution with Rocket.Chat
Gone are those days when embedded chat remained an exclusive solution built for businesses in the agile industries. There is a growing need for chat solutions for businesses that operate in highly-regulated industries like healthcare, government, financial services, etc.
Rocket.Chat is an open-source, secure communication platform, and its Chat Engine caters to the needs of businesses functioning in regulated industries.
All conversations on Rocket.Chat are end-to-end encrypted, and businesses can set access controls and rights. The live chat has two-factor authentication to mitigate the risk of security breaches. The live chat solution complies with the GDPR, HIPAA, FINRA, FedRAMP, and more, and can be used for highly regulated industries.
Moreover, the Rocket.Chat platform has an open-source code that testifies to the chat solution's quality, scalability, and customizability. It can be deployed on-premise or in a cloud, depending on the security needs of your business.
Talk to our experts if you need more information about the embedded chat widget.
Frequently asked questions
What is an embedded chat?
An embedded chat is a chat interface on the website or within an app. It allows website visitors and app users to start a chat conversation with a customer service representative without leaving a page or app.
How do you embed a chat on your website?
It depends on a chat provider. In most cases, you need to include the chat widget snippet code in your website HTML or in your product's code. If you need to customize the snippet further, this might take additional time.
What are the best embedded chat solutions?
The best embedded chat solutions include Rocket.Chat, Freshchat, Chatango, Tawk.to, Intercom, Tidio, Chatra, and Nextiva.
What are benefits of an embedded chat?
An embedded chat has numerous advantages for customer service. It allows customers to get in touch with their customer service representatives easily while browsing the webpage or using an app. If you use a chatbot, it can give users an instant reply, increasing their satisfaction. Also, you can automate the incoming messages so your agents can prioritize the most important ones. In short, it opens up an efficient digital communication channel and improves customer service outcomes.
